Background

Yakuza E-Vehicles has established itself as a prominent player in India's electric two-wheeler market, with a strong presence across 20+ states. Despite minimal digital marketing, their value-driven electric scooters have captured significant market share by offering style and sustainability at competitive price points.

Challenge

We needed to create a comprehensive advertising campaign for their ambitious "3 Scooters for ₹1 Lakh" promotion. The campaign required:

• Development of multi-format ad films targeting diverse audience segments

• Integration of festival-specific content (Diwali, Navratri, Dhanteras)

• Creation of both direct product promotions and indirect narrative-driven content

• Adaptation of all content for four different languages

• Maintaining brand consistency while diversifying storytelling approaches

Solution

We conceptualized and produced a strategic 10-ad campaign that resonated across multiple demographic segments:

Strategic Approach:

• Created scenario-based storytelling targeting specific audience personas (families, students, working professionals, housewives, friend groups)

• Developed festival-specific content that connected cultural moments with product value

• Implemented surprise elements in indirect promotional content to maintain viewer engagement

• Adapted all content across four languages while preserving emotional impact

Results:

• Achieved an exceptional 8x Return on Ad Spend (ROAS)

• Successfully delivered 40 unique pieces of content (10 ads × 4 languages)

• Created versatile content library for multi-platform distribution

• Established new benchmarks for conversion-focused automotive advertising

The campaign's success demonstrated how strategic storytelling, when aligned with audience segmentation and cultural moments, can drive exceptional business results while maintaining creative integrity.